brief

The State of Qatar: A Soft Power Strategy

Qatar has strategically invested in soft power, particularly in areas such as media, charitable work, and peace-building through regional and international mediations. However, soft power in the field of sports has become a prominent feature in recent years. According to the French magazine ‘Grand Continent,’ the development of a genuine soft power policy for the State of Qatar began in 2010 with sports diplomacy. This involved organizing a series of global sports events and investing in international sports clubs. The magazine’s report highlights that Qatar has succeeded in maintaining its economy and rallying the international community around its political and sports influence.

Furthermore, Qatar has enhanced its status as an influential nation in the Arab-Islamic world. Additionally, Qatar has become a respected and influential actor in international relations. The hosting of the 2023 Asian Cup by Qatar is part of the country’s efforts to strengthen its leadership in the sports domain.

Contents:

Introduction: By His Excellency Dr. Sheikh Thani bin Ali bin Saud Al Thani, Editor-in-Chief

Foreword: By His Excellency Sheikh Hamad bin Khalifa bin Ahmed Al Thani, Chairman of the Local Organizing Committee for the Asian Cup

The book includes the following chapters:

1. Journey of the Qualified Teams to Doha

2. Notable Asian Players Coming to Qatar

3. Brief History of the Asian Cup

4. General Information about the Qualified Asian Countries

5. Qatar’s Preparations for Hosting the Tournament

6. Gathering of Asian Coaching Giants in One Place

7. Qatar’s Soft Power in the Sports Arena

8. Pages about Sponsoring Companies and Entities”